Campaign Bids, Costs & Budgets FAQ’s

How much does this cost (General Overview)?


It costs money to run ads. Advertisers are in control of how much they spend by setting a lifetime budget.
When you run your ad, you will only be charged for the number of clicks of it receives or installs, depending on your chosen pricing model. The amount that you pay will never be more than your lifetime budget and there are no additional fees associated with running ads. The lifetime budget is an amount to be spent across the finite lifetime of the campaign.
You can estimate the cost for your ads in the ad creation tool. You're able to do this before you enter any payment information, so even if you aren't ready to create or start running your ad, you can use this as an estimator free of charge.
In order to determine your approximate budget, you can multiply the cpc bid price by the number of clicks you would like to receive, or the cpi bid price by the number of installs you would like. The amount that you're charged will never exceed the budget that you set.
Because we manage the costs on your behalf, we recommend that you enter your true maximum bid when creating an ad. This will increase the likelihood that you do not miss out on traffic that you otherwise could have received as market prices fluctuate.
What does CPC cost basis mean? How much should I bid?


CPC stands for cost per click. If you are paying for clicks, you’ll be charged each time someone clicks on your ad. The maximum bid amount you set in the pricing section when you’re setting up your ad will determine how often your ad shows. You’re most likely to receive impressions and clicks if your bid is higher. The minimum cost for a click is $0.01. Though this is technically the smallest bid you can enter, in most cases this bid will not be high enough for your ad to be shown. >>Determining a Max Bid


What does CPI cost basis mean? How much should I bid?
CPI stands for cost per install. If you are paying for installs, you’ll be charged each time someone installs your app. The maximum bid amount you set in the pricing section when you’re setting up your ad will determine how often your ad shows. You’re most likely to receive impressions and clicks if your bid is higher. >>Determining a Max Bid

What are the Types of Budgets you offer?

There is one type of budget you can set for your campaign, a lifetime budget. To set this budget, you set a lifetime budget to spend across the finite lifetime of the campaign.One benefit of lifetime budgeting is that our system will also automatically pace your ad spend to make the most of your budget. For example, if you specify $100 USD to be spent for a 10-day campaign, each day theoretically will need to spend $10/day. If the campaign only spends $8 on the first day, the system will try to make up the missed amount at a later date within the campaign.

Is there a maximum amount I am allowed to pay per click or install?


Your maximum bid for a click or install must be less than your budget. If you want to place a higher bid, you need to raise your budget.

Your budget has to be at least two times the amount of your bid. For example, if you bid $2.00 for a click, your budget needs to be at least $4.00.

Will I ever pay more than my maximum bid?


No you will never pay more than the maximum cost per click or cost per install that you have specified. You will also never be billed more than your lifetime budget.

What does my “budget” setting control?

Your budget controls how much you'll spend on a specific campaign. Each campaign will have a separate budget, so keep this in mind if you have more than one active campaign in your account. Your ads will automatically stop showing once the budget for the campaign has been met.

Can I change my Bid & Budget once I have started a campaign?


Yes.



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